ABOUT
The new Pepsi global film shows Salah trading his training jersey for a can of Pepsi.
Carrying the theme forward, what if the trade could continue with everyone in the region?
”TRADE FOR YOU THRIST”
A region-wide competition where Mo Salah announces that he wants to trade his cans of Pepsi Zero Sugar for anything his fans are willing to offer him.
Through social, fans can post videos or photos of what they would be willing to trade in return for a Pepsi Zero Sugar from him.
VIDEO LUNCH
STORIE WINNER
Every person who participates in the contest by sharing their item to trade while tagging us, will receive a special voucher code that can be used at any partner distribution networks to get BUY 1 GET 1 offers on cans of Pepsi Zero Sugar.
MY ROLE
Visual Concept / Motion Concept
CREDITS
CLIENT: Pepsi
AGENCY: HAVAS MIDDLE EAST
COUNTRY: DUBAI