IDEA
Invite Tim Burton to write the first Christmas Tale with the help of an unusual friend: Microsoft Cortana. And then, invite children to read and interact with the story asking Cortana so, this way, create their own version.
CAMPAIGN PROPOSAL
CREDITS
CLIENT: MICROSOFT / CORTANA
YEAR: 2015
AGENCY: MRM//McCann
EXECUTIVE CREATIVE DIRECTOR: Bruno Costa
CREATIVE DIRECTORS: Fabiano Rosa, Álvaro González
CREATIVES: Fabiano Rosa, Álvaro González
ART DIRECTOR Victor Leao, Fabiano Rosa