IDEA
Repositioning campaign in Spain for Oscar Mayer - To promote the Oscar Mayer Jumbo size hot dog sausages, we’ve asked three famous “youtubers” from Spain to cook and eat a hot dog in three epic ways. They invited the audience to do the same and the result was amazing.
Video reached 15 million visits in two months. Awesome!!!
THE CASE STUDY (ES)
MAKING OF 01 / SATANIC DRAGSTER / BUGGY DESCONTROL / THROWER FLAMES )
Making Of 02 / ISLAND
STILLS
ICELAND
Brand: Oscar Mayer
Agency: MRM/McCann
Advertiser: Campofrío
Product: Hot Dog Sausages
Clients: Daniel Grande, Laura Alvarez, Natalia Alonso, Irene Andikoetxea y María Jasinski
Executive Creative Director: Bruno Costa
Creative Directors: Fabiano Rosa, Álvaro González y Rubén Martínez
Copies: Sergio Nakano y Diego Caminero
Art Direction: Victor Leão y Pablo Camarero
Strategic Planning: Ed Carrasco
Head of Social Media: Miguel Vara
Social Media Strategist: Borja Pérez
Community Manager Supervisor: Lucía Helguera
General Director: María Martínez
Account Managers: Cristina Núñez y José De la Fe
Production: Antiestático
Producer: Hernán Cabo
Executive Producer: Matías Dumont
Producer: Carola Bisci
Production Chief: Pilar De Andrés
Title: ‘Jumbo Challenge’