IDEA
Filling forms is a pain in the ass, right? That's what we wanted to change. Singing form was the first form in the world that used voice-recognition plug-ins so you could sing in your personal information instead of type it in. Among all participants we have away a double VIP ticket to the UK's most prestigious music awards: The BRITs, which MasterCard is a proud sponsor of.
THE CASE STUDY / ENGLISH
THE CASE STUDY / SPAIN
CREDITS
CLIENT: MASTERCARD
YEAR:2015
AGENCY:MRM//McCann
EXECUTIVE CREATIVE DIRECTOR: Bruno Costa
CREATIVE DIRECTORS: Fabiano Rosa, Álvaro González
CREATIVES: Fabiano Rosa, Bruno Costa, Miguel Vara, Diego Caminero
ART DIRECTOR Murillo de Paula, Eloy Rodriguez
COPY: Diego Caminero, Toño Pascual
COUNTRY: UK, SPAIN